Learn to Leverage the Power of a 12-Week Year

Periodization creates breakthrough results for both managers and their agents. The ideas and techniques necessary to recruit, develop, and lead a unit of productive agents, are executed with greater consistency and urgency through the application of Periodization.

Periodization addresses three areas of leadership that impact execution. The first area challenges the ingrained notion of "annualized" thinking and actions. Ultimately effective execution happens daily and weekly, not monthly or quarterly. The trap for most advisors and managers is that goal setting and planning are built on an annual platform. The annualization of goals and plans unintentionally creates a barrier to high performance. Inherently, people assume an unspoken belief that there is plenty of time in the year to make things happen. If we have a slow start in January we may be disappointed but we think, "I've got eleven more months to make my goal." Or worse yet, "I've got 47 weeks left." We mistakenly believe that there is lots of time in the year, and we act accordingly. We lack a sense of urgency and forget that every week is important, every day is important, every moment is important.

Periodization redefines a year - a year is now 12 weeks. That's right: a year is now a 12-week Period. No, there are not four Periods in a year, that's old thinking. There's just this Period and next Period, ad infinitum. Think about the implications of a 12-week year. The excitement, energy, and focus that happen every December now happens continuously. The year-end push to hit our goals now takes place not once every twelve months, but all the time. How many bad weeks can you have in a 12-week year and still hit your goal? And if you can't afford a bad week, then each day of the week automatically becomes more important. Periodization narrows the focus to daily and weekly, which is where execution occurs.

Periodization is a business process that applies the routines of execution and high performance in the context of a 12 week year. It creates a focus on the critical factors that drive production and life balance. Periodization defines what's important to do today so that long-term objectives can be attained. Ultimately, Periodization is an operating system - a way of thinking about, and doing business.

With periodization you and your team will:

• Operate within a 12-week planning and execution cycle
• Immediately increase advisors weekly activity
• Leverage the routines of high performance
• Focus on strategic priorities and the money making activities
• Achieve greater levels of accountability, teamwork and execution
• Achieve increased agent production month after month
• Recruit more high quality advisors
• Improve retention and focus
• Increase your ability to lead and to influence

Begin to put the power of Periodization to work for you.
To learn more contact our office today!