Learn to Leverage the Power of a 12-Week Year

At Strategic Breakthroughs, we understand what may be the most important concept in business: It's not what you know; it's not who you know' it's what you implement. In the end market leaders don't necessarily have better ideas; what sets them apart from others is that they execute more effectively. Great ideas and strategies are worthless unless they are implemented. The marketplace only rewards those ideas that get executed.

Our involvement with an agency is focused on improving performance by helping the Leaders & Producers execute more effectively.

That's why at Strategic Breakthroughs we don't supply you with the latest-greatest 'marketing system', can't-miss 'recruiting process', or other ideas promising great results with minimal effort. Instead, we equip you and your team with our proven performance process - Periodization. Periodization consistently delivers results by focusing the team on the Critical Few strategic priorities, thereby creating clarity of purpose and eliminating diffusion. Periodization fosters personal accountability and enables the management team and agents to remain focused on implementation.

Periodization redefines a year - a year is now 12 weeks. That's right: a year is now a 12-week Period. No, there are not four Periods in a year, that's old thinking. There's just this Period and next Period, ad infinitum. Think about the implications of a 12-week year. The excitement, energy, and focus that happen every December now happens continuously. The year-end push to hit our goals now takes place not once every twelve months, but all the time. Periodization narrows the focus to daily and weekly, which is where execution occurs.

The impacts of Periodization for the Firm show up in three areas:

1. Periodization instills an 'execution mindset' in participating managers which aligns their way of thinking and working. The process requires participants to confront their execution performance; you must either choose to engage or choose to stop applying the system - there is no middle ground. In the long run, their capacity to lead change as individuals and as part of a team is forever enhanced.
2. The process provides frequent opportunities and challenges that require participants to 'breakthrough' in their personal development as leaders. They will develop greater personal accountability, build on their ability to make and keep commitments, and will learn the power in being 'Great' in the present moment.
3. And finally, Periodization creates a sense of clarity and urgency on the things that matter most, generating dramatically improved results to the firm and to the individual members of the team.

Typically benefits include increased production & recruiting, more consistent activity, less stress, more free time and greater focus on the things that matter most.

To learn more about how Periodization has help other firms, and what it might do for your team contact our office today.