Periodization is a business process that applies the routines of execution and high performance in the context of a 12 week year. It creates a focus on the critical factors that drive production and life balance. Periodization defines what's important to do today so that long-term objectives can be attained. Ultimately, Periodization is an operating system - a way of thinking about, and doing business.

Periodization ~ The System is a whole new way of operating that ensures the effective execution of your best ideas, producing breakthrough results.

Advisors will:

• Achieve 15-20% FYC Growth every 12-week Period
• Immediately increase weekly activity
• Effectively execute a referral strategy
• Fully apply your current selling system
• Increase your focus on money-making activities
• Gain free time and improve life balance
• Operate as a business owner

Leaders will:

• Operate within a 12-week planning and execution cycle
• Immediately increase advisors weekly activity
• Leverage the routines of high performance
• Achieve greater levels of accountability, teamwork and execution
• Achieve increased agent production month after month
• Recruit more high quality advisors
• Improve retention and focus
• Increase your ability to lead and to influence

Periodization results in increased clarity, less diffusion, greater urgency, increased production, more free time and greater focus on the things that matter most.